Promoting beauty in the customer's eye instead of the beholder's, The Body Shop International sells skin and hair care products so natural they sound edible (such as Coconut Milk Body Lotion and Banana Shampoo). The company combines activism with marketing, encouraging women to focus on self-esteem as well as social and environmental causes. The Body Shop operates more than 2,500 stores (the majority are franchised) in 60-plus markets worldwide. It also sells its products, such as its new Hemp Body Care line, online and through The Body Shop at Home, an in-home sales program. Founded in 1976 by Dame Anita Roddick, The Body Shop is owned by France's L'Oréal.